The label’s design philosophy envisions a tour of India, starting from its description as the "golden bird" nation to present day times. Of particular focus through this journey is India’s rich craft and culture. The vision of the designer is to give customers an experience of a lifetime, through clothes with feminine cuts that takes inspiration from various textile crafts and fuses them with fresh color combination and detailed intricate motifs wearable art in other words. Crafted prints and embroideries is his USP, with rich cultural diversity and a tradition of story-telling. His designs flow out in an endless kaleidoscope of the creative process.