Seamlessly blending Indian recherché and craftsmanship with modern day Western silhouettes, Payal Jain’s name is synonymous with eternal style. An industry veteran with decades of experience under her belt, Payal prides herself on meticulously crafting every piece that she creates with intricate precision. Jain’s eponymous brand has truly become the ageless label for designs that are a result of an eclectic blend of indigenous fabrics and immaculate detailing that stand out in contemporary interpretations. It is this juxtaposition of the classical aesthetic with Western sensibilities that has come to be her signature leitmotif. She describes her brand ethos as having ‘A Western body with an Indian soul’ which is embodied by each collection that she presents season after season. Jain is one of the few designers who painstakingly takes care of each phase of her design realization. She conditions all the textile development that goes into her collection; from approving every fiber to the actual processing of the weave itself, spending anywhere between 12-18 months developing her line. She believes that each garment is a resplendent journey, telling a unique story. It is this spirit that she imbues in each of her collections to make them experiences, not just garments. Her brand has become more than a label; it is the de rigueur choice for the neo-classical indigenous woman. She upholds the collective standards of an industry coming of its own, ensuring each piece is flawless in its appearance. Influenced by the arts at a young age (Jain’s mother is a musician and father is a design engineer), her world resonates with creative influences including dance, music and fine arts and her twin teenage boys. An artist herself, with evocative paintings, she belongs to the school which believes that fashion is an art form. It is these values that have been incorporated in Payal’s unique vision. Payal sincerely believes in giving back to the community that has supported her thus far. She has one fashion show a year apart from participating in Wills India Fashion Week, the proceeds of which go to an NGO with which she works. Consciously and ethically, she also contributes to the weaver and artisan communities in remote parts of the country that have helped enrich her collections. She has helped generate employment in these areas by using their expertise and techniques and integrating them within her collection. She has also written a book on Fashion Science for Grade XI under the CBSC curriculum, which is prescribed by several schools across the country for fashion design students. Graduating “Summa-cum-laude” in 1993, from the prestigious Fashion Institute of Design and Merchandising in San Francisco, Payal has seen her vision through, leading the wave of homegrown famed designers.