Prreeti Jaiin Nainutia, the founder of Nirmooha has always had a natural inclination towards art, design and craftsmanship and this inspired her to establish Nirmooha 4 years ago. Her unique style caters to today’s woman through her knack for fashion and design and close involvement with Indian artisanal practices. Hailing from Meerut, she holds a Masters of Business Administration from Symbiosis College, Pune and a Diploma in Fashion Design from VIFT, Meerut. The spouse of a senior bureaucrat from Maharashtra, Mr. Parrag Jaiin Nainutia, Prreeti is conscious of her responsibilities towards the nation and believes in giving back to the society. Special benchmarks of her design journey include Femina Miss India 2018, bespoke collection for the acid victim survivors, Bangalore Fashion Week, India Beach Fashion Week, Lotus Make-up India Fashion Week S/S’19 as well as serving for the empowerment of the Yeola Cluster Development Programme. She has also been featured as ‘The Vogue Designer of the month’ by Vogue India and ‘The Lokmat Most Stylish Designer’ by The Lokmat Group for the month of December 2018. The label allows her to empower as well as to promote the Indian crafts industry by serving the women in fashion through sustainable acts as one of the forms of expressing her ideas while preserving nature, culture and tradition. Design Philosophy Ethnic yet Modern, Timeless yet Versatile, Bold yet Reserved We at Nirmooha blend traditional motifs with modern styles, crafted with the skills of experienced Indian artisans. The inspiration in all our collections has been the rich and opulent architecture of India. Keeping in mind India’s rich culture and heritage, the designs are intricately embroidered with stylish embellishments, detailing and painstaking craftsmanship. The amalgamation of finesse, style, comfort and glamour are wrapped in our collection, specifically catering to the ‘real woman’.