As a new generation designer and an admired couturier, Charu Parashar is synonymous with classic designs of understated elegance. A strong design sensibility combined with rich detailing through the genius of centuries old Indian craftsmanship techniques undoubtedly makes her ensembles desired by the woman of today. The label has built a strong legacy in the organized fashion segment in India and internationally and retails from high-street fashion outlets across seven countries globally today. In the last 15 years, its showcase journey has been across New York, Los Angles, San Francisco, Dallas, Philadelphia, Dubai, Kuwait, Toronto, Jakarta, Barcelona, Paris, Los Angles, San Fransisco,Vancouver and Milan. Her quest for providing perfect quality with immaculate finish and attention to detail for every garment has earned her respect globally. Charu Parashar works tirelessly in promoting “Khadi”, which she calls “the fabric of freedom and harmony” thus contributing to the preservation of the fabric and bringing it into mainstream fashion.