Pallavi Singh, after graduating from one of the renowned fashion schools in India in 2006 (where she was awarded "The Best Academic Performance” award) started her career working with Indian designers like Rohit Bal, Namrata Joshipura, AM:PM and Kavita Bhartia. She continued working with them for almost 9 years, handling business development, designing and merchandising. Her immense passion to create her own designs led her to successfully follow her dreams and launch her own label Arcvsh by Pallavi Singh in December 2016 in partnership with Santhosh Kumar (co-founder). ARCVSH’s pret line redefines the vision of traditional printing and embroidery techniques and combines it with contemporary silhouettes. Inspired by the idea of where things originate from, the designs use various ancient techniques of printing, embroidery, origami and natural yarns. There is a constant effort to create products that are eco-friendly in nature. The sensibility of the label is primarily derived from folklore aesthetics, reinventing the old with the new and creating designs that are timely yet classic.