Beginning with the idea of exiting the loop of conventions encircling designer jewellery, Kamla Poddar, one of the first woman entrepreneurs of Jaipur, wanted to bring forth the very essence of a common woman through her designs and her brand. She presents a creative ensemble of exotic, contemporary and affordable designer jewellery as an expression of the beauty hidden within every woman. The Inspiration of the brand arises from every woman’s delight to wear beautiful yet affordable jewellery. It addresses the sentiment of every woman to express her true self and her beauty through accessorizing by breaking the trap of the use of precious metals. Guided by the belief of the rights of a woman to acquire designer jewellery that blends perfectly with every costume and brings out the scintillating colors of every age group, Jewellery by Kamla Poddar is designed with exotic and local materials (a blend of precious and semi-precious stones). Every piece reflects true class, unique and aesthetic with contemporary appeal.