Launched in 2008, with the mission to revive and preserve ancient Dabu printmaking and natural dyeing techniques from Rajasthan, Aavaran is one of the leading Indian lifestyle brands with its presence in Udaipur, Jaipur and Bangalore. With a clear focus on sustainability and usage of environmentally friendly techniques, Aavaran’s strength lies in working closely with rural indigenous communities to manufacture garments, home furnishings and accessories. Having successfully revived the timeless craft of Dabu, the mud resist hand-block printing technique that traces its history to Akola, in the Chittorgarh district of Rajasthan, Aavaran’s accomplishment has been in contemporising a centuries-old techniques. It also uses eco-friendly natural dyes to create a fitting fashion statement for the new-age, discerning and eco-conscious customer. With its unwavering commitment to empower the local artisan community, Aavaran’s dedicated team of inhouse designers work closely with local craftsmen to create impressive creations. Aavaran’s collection includes both Indian and Western wear for women along with a separate collection for men and children. The home furnishings category includes bed linen, tableware, cushion covers, quilts, woven rugs, among several other products. Growing successfully, both domestically and internationally, Aavaran continues to expand its offerings through multi-channel retailing, including social media platforms and physical retail stores.